About us
THE MARKET
The Former Herb Market is a dynamic space designed to host cultural events, meetings, conferences, presentations, workshops, performances, talks and initiatives dedicated to innovation and contemporary creativity. Thanks to its modular configuration and technological features, the rooms can adapt to different needs, offering an original context in the heart of Macerata’s historic center. In addition to the programming promoted by PlayMarche, the space is available to organizations, associations, institutions, companies and individuals who wish to organize events, conventions, training activities, team building, product launches or cultural initiatives. A place where technology, culture, and relationships meet to create engaging, customizable, and high-value experiences.
PlayMarche
PlayMarche is a spin-off of the University of Macerata that has been working for over ten years to enhance cultural heritage through digital technologies, immersive experiences, and the design of innovative programs. Manager of the former Macerata Herb Market, he promotes a space open to contemporary cultural production, where exhibitions, artistic residencies, training, research, and experimentation coexist in a single ecosystem. In collaboration with institutions, universities, businesses, and artists, PlayMarche develops projects that intertwine art, innovation, and participation, transforming cultural heritage into an accessible, interactive, and shared experience. The goal is to make the former Herb Market a point of reference for digital creativity and the cultural growth of the area.